In the modern era, Social media has emerged as one of the most demanding ways to promote your product and services. There was a time when Facebook-based promotion was defining social media marketing, but the same is not the case today. The Facebook-owned photo-sharing application Instagram is becoming popular day by day, and firms are gradually taking advantage of this growing popularity by promoting their products on this particular platform. Therefore, if you want to reach an increasing number of the population without breaking your bank, Instagram can be a great option. Here, in this article, you will know how Instagram can be a game-changer for your firm and several ways to grow your customer base online using the Instagram application. So let’s begin.
Here is Why You Should Opt for Instagram Marketing
1. The popularity of the platform
There is no doubt over the fact that Instagram is one of the most popular social media applications in today’s market. A recent survey suggests that an average American spends more than 10 hours on various online activities, and Instagram consumes the major share. As your potential customers are quite active on this platform, it is obvious to promote your products there and influence them.
2. Cost Factor
Marketing is a costly affair, be it traditional offline-based marketing or modern SEO-based marketing. You need to invest a heavy sum in order to reach a larger audience. However, there is no guarantee over the return of that amount. As a result, there is always a risk factor involved in such an investment. But, in the case of Instagram marketing, you don’t need to pay a humongous amount of money in order to promote your products. You can market your product effectively by spending a reasonable sum through Instagram Ads Ottawa.
3. Visual Representation
As you already know, Instagram is nothing but a photo-sharing application; it is relatively easier to engage your potential customers on this particular platform. A recent survey confirmed that a visual post gathers a whopping 650% higher engagement than that of text-only content. As a result, it is logical to put more effort into Instagram marketing.
4. Brand Building
Branding your product or services is not an easy task. It takes time and consistent effort in the right direction. However, having a good presence on Instagram and other social media platforms will enhance your credibility, and your customers will get a sense of confidence while making their first transaction with you. However, creating a page on Instagram will not build trust in any way. You need to post relevant content, respond to customers’ feedback, and be actively involved in order to build a trust factor with your potential customers.
Here is How to Use Instagram for the Best Possible Result
There are a number of tips that you need to incorporate on your Instagram to maximize the result. Some of them are:
By implementing these seven basic tips, you can gather a lot of new customers and increase your reach like never before.
Wrapping it off
Maintaining your Instagram is not an easy job as it sounds. You need someone having some kind of experience to do the job for you. There are a number of Advertising Solutions in Ottawa to help you out; however, only a few of them have some experience and are capable enough to trust. Therefore, it is advisable to choose an experienced firm like Weblift for getting the maximum result.