Well, what is organic reach? And, why is everyone concerned about it? Why is it so important?
Organic traffic is the way to bring your website on the first page of Google’s search engine results page (SERPs) that relates to the user search. If you do not rank well, people are not going to know about your business. Thus, we have come up with several tips in order to drive organic traffic on the website.
Let us discuss more about them.
Start with checking your recent rank on the search engine
Before you choose to boost your website ranking, you must know where you stand in the Google Search engine page results (SERPs). A good understanding of this will enable you to strategize different approaches accordingly to rank yoru page well. You will know where to put in efforts!
Have a keyword list
After understanding what area needs efforts and improvements, it is time to incorporate appropriate and enough keywords on the website. Pick the most relevant keywords only in order to increase and bring more traffic to the website. Make your topics around those keywords for efficient SEO marketing.
Optimize Your Website
Your website will rank the best if it is well optimized in terms of content, images, and others. For instance, a slow website will not be loved by Google and hence ranking can become difficult. Thus, make sure you check all the checkpoints that need your attention to make your website navigation quicker and hassle-free.
Make sure to incorporate an effective and appealing quality copy on your website. Include abundant keywords and define your headlines clearly. Moreover, an anchor text should be highlighted well enough to catch their attention.
Create Corner Stone Pages
Of course, each website has so many lose pages that relate to the important keywords. When you reach a website, you will want to incorporate an informative, rich, and authoritative master resource for the search engine bots to crawl on your website.
Optimize the Page Titles
Remember the importance of Metadata. Whether you are including a meta tag or a meta desc. Make sure to optimize them well for the users to land on your website. This will help in boosting your website’s organic search ranking. Keep them within the allowed word limits and sue effective keywords.
Include Meta Descriptions
Meta descriptions are a small trailer to what you are about to show inside that link. Thus, make sure to write each meta description keeping the visitor in mind and what would they want to see. Even though they are really not the biggest factor to bring traffic, however, they can really impact whether the user will click the link or not.
Use ALT Tags efficiently
ALT Tags are mostly seen in CMS like WordPress and it is related to images. Some people avoid or skip it because they think that since these tags are not visible on the website, editing them is not important. But, a good alt tag plays an important role in improving a page’s ranking. It allows the crawlers to believe that the website is a trustworthy and authentic one.
URL Structure Matters
Optimize your URL too! Studies and analyses have shown that shorter URLs perform better than longer ones. A URL can be of 100 characters but about 50-60 characters URL is much better compared to the longer one.
Mix up Anchor Texts
AN anchor text has more importance than you think. It helps Google to understand what your page and link are about. Whether you add backlinks or link-ins or other links, try different keywords on different pages to learn which performs better for your website.
SEO is an art and it needs mastery to finally land your page on the first page of Google’s Search Engine Results Page.
So, if you are looking to drive organic traffic to your website, you must contact WebLift and get the best professional on your website right now! You are only a call away. Transform the way you market with your website and drive traffic with little and necessary amendments on your website as well as improve your rank on various search engines.