Websites are the most, without any doubt, an essential part of a business! However, it needs constant updations in order to match the parallel business in the world. Now, as you see your competitors coming up with new and innovative designs, you feel you need to redesign your website too.
Besides competing with your competitors, there are several other reasons too, and they are technicals. It is normal for us to make a website initially that really does not resonate with you. However, a little update here and there can help you go a long way! Not only in the eyes of your viewers but also in the eyes of your competitors!
Often, people assume that a website to stay online is enough! Of course not! You need to make little and constant updates in order to create what your potential prospects want. So, here are some reasons why you should redesign your website in Ottawa.
A challenge in Navigation
Did you scroll through your website? Do you believe it to be user-friendly? If you feel that the website is not easy to navigate through for any new visitor, then you must make it easier by changing the layout or placing items. A visitor ought to leave if he or she is not clear how to scroll through and get their work done.
Therefore, you must be clear about what kind of action you want your visitors to take on your website. If they feel confused, they will leave with a bad impression about your website and brand.
Updated your Brand
If you have updated some services or products in your brand or maybe just updated other aspects of your brand, then your website deserves the same look too. In order to keep your website parallel to your brand and updates, make sure to make the same updates on the website.
Leads are not Retaining on your Site
It is possible that you have not designed the website efficiently in the first go and now your leads are not retaining on the site. Perhaps, it is because your user is not able to navigate easily, or not clear how to reach the end of getting the desired product or service. Make the end destination for them to enjoy your product easier. The one-time visitor can become your consistent client if you have the best services and products.
Page Speed is Slow
Have you loaded your website with too many visually appealing items like images or videos? Or maybe forgot to optimize your site to maintain a certain page speed? These are a few of the reasons why your page loading time is too much (Or say your page speed is slow). And, this contributes to driving away your customers from the website as people have no time to wait for your site to open, they can happily jump to your competitors’ site!
Not Optimized for Small Screens
Often, making a website is considered the last station in order to sustain itself in the online market. However, with these wrong notions, you end up losing a good clientele. You must be aware and understand that there are more mobile and tablet users in the world compared to desktops or PCs. Thus, your marketing should be focused to tap those people on mobile. It is easy, convenient, and comes with great ROI. Therefore, start with making your website responsive for smaller screens so that anyone from any corner of the world can access it
Didn’t Incorporate Micro Experience
Last but not least is the micro experience of the User. A micro experience means the inclusion of certain interactive elements on the website to engage the visitors. It can be an image or a sound or any other button that can retain the visitor to stay on the page and have more time to glance over your services and products. You can get a number of professionals who help you to website design in Ottawa!
Are you looking for a professional who can help you come with great ideas and redesign your website? Contact Weblift today!