Google is the undisputed king of the search engines. And when it comes to getting your website name and fame it is the holy grail. We all know that Google keeps on tweaking its algorithms in order to deliver better and reliable results. Whenever you enter a phrase or keyword, you see hundreds of thousands of results in front of you within a few seconds. And if you aren’t on page 1 or page 2, you’ll remain unnoticed.
There are basically two imperative ways to get top ranking – one is via SEO and the other one is PPC. Where SEO is an organic route, in PPC you have to pay a certain amount to secure top ranking.
Today, here we will discuss about the organic route, how it works and what areas should be focused on.
Search engine optimization is an art and science of improving the visibility of your website. It is an iterative process. Keywords are what the users write in to search to get information about a particular product or service. By administering extensive keyword research, you will get a list of keywords that receive the highest amount of search requests. Google’s keyword planner can help you get a list of such keywords that can improve your online performance.
So, now you have your list of keywords, it’s time to write your content. Unless you are copywriter, it is better to leave this job to a specialist copywriter. With the content you will spread your keyword, but don’t overdo it. Google is no fool, and keyword stuffing will do no good to you and your website. In fact, Google penalizes such sites. When it comes to content, all you need to do is create informative and unique content, rest Google will do.
Your title tag should contain the name of your company and primary keywords. It is the first line that appears on a search result in Google. So, users should be able to get a brief description about your company. Meta tags are critical to your website’s searchability.
You need to keep an eye on your statistics to judge the effectiveness of your website. Google Analytics is an amazing tool for this. It provides the data about how many people visited your site, how long they stayed and how many utilized your service. This way you can track your effectiveness and tweak your strategies accordingly. You can hire a digital marketing agency to take care of the marketing needs of your website.