Attracting visitors to our website is a tricky aspect for every webmaster. Even if you are able to attract enough people, you have to convert a large chunk of them to make meaningful returns on your investment. Rightly placed call to action buttons can help you immensely in your journey to convert more people visiting your website into customers.
Optimizing these buttons is therefore crucial to garner success. To maximize conversions in a WordPress website, we tell you some of the best tips for call to action buttons.
What is a call to action button?
There are the buttons that prompt the visitor to take an action such as buy, contact us or view prices. This is where your visitor decides to avail your services or buy your products.
How To Optimize WordPress Buttons
- Size: The size of the button should not overwhelm the other visual or text elements around it. It should not come up as something intimidating to the user. However, slightly larger buttons stand out from the surroundings elements and attract attention. Don’t go overboard though. Just try to divert the user’s attention towards the button organically.
- Colors: Colors are known to have a very good effect on the customers if chosen right. They can play a huge role in the success of your website. Now, which choosing the color, we should see that is gels well with the overall theme while also subtly contrast with the theme. A conventional red button might not attract the right attention. Subtle colors like white and grey will not generate enough results.
- Wording: Verbs are really useful when you are writing for buttons. These can have a profound effect on the reader. Choose carefully the words like ‘shop’, ‘learn’, ‘buy’, ‘visit’ and more. Pick carefully as per your services or products.
- Placement: Positioning matters immensely. Multiple calls to action throughout the page at various locations can have varied effects. Try to place the button near the informative section so that the visitor reads the information and proceeds ot take action immediately. Once you get varied results, you should also experiment with the various positions.
Have you placed the buttons anywhere you shouldn’t? These tips will surely help you make the most of your WordPress website’s conversion. Talk to our Ottawa web design professionals if you want more tips.